Conversations with the people of the office market
Mr. Hubert Abt, CEO & Founder of New Work says that COVID-19 transformed business models overnight. With 90% of the employees working from home, companies have been forced to rapidly change their organizational structures and workflow models. We have also discussed about a possible new market boom of the serviced office, coming recession and why “service” is replacing “office space” at the top of the wish list.
Viktor Nagy, Country Operations Manager of IMMOFINANZ Hungary said that by reacting immediately to the changing real estate market situation, they gained a significant market advantage. Their tenants appreciate the flexibility of the myhive concept, so a real win-win situation has emerged.
Mr. Károly Dömötör Makk leasing manager of the company says that several different strategic responses can be observed among the office market tenants regarding the uncertain situation caused by the virus. We talked about the spill-over effects of this, the brown field investments (that have always been a priority for them), and Millennium Gardens features.
The future of office management through the screen of mobile phones
Vincent Vallois MRICS, Co-Founder of Online Real Assets – CEE Partner of Spaceflow tenant experience application – sees the market from a new perspective. Online Real Assets has just launched Spaceflow in Hungary and they see great potential and momentum for a space-as-service transition of the commercial real estate market.
According to Viktor Nagy, Country Manager Operations at IMMOFINANZ Hungary, the myhive concept launched two years ago is a full success: tenants highly appreciate the range of services available within the office buildings and the measurable benefits of smart ideas helping them acquire new business partners. What workforce retention ability has to do with office buildings, and where the next business quarter will be - among other things, we talked about these topics.
According to Ms. Nikoletta Ispanki, Country Manager of IWG Hungary (known for brands like Regus and Spaces), as the office market is moving forward, they are looking ahead; expanding, thinking about the rural areas, and franchising-based expansion.
Mr. David M. Johnston MRICS, Senior Director, Head of Advisory and Transaction Services at CBRE Hungary says that market is enjoying one its strongest spells ever. What are the consequences? Rents are increasing and incentives are shortening. We also discussed changing occupiers’ needs and why the 76th place on Mercer’s Quality of Living list is a good one.
Mr. Hubert Abt managing director of New Work Offices zrt says that Budapest remains the most important market for now, but Poland will take over this role by the end of the year. We also discussed rising fees, tenants’ needs and why good design can not be calculated by ROI.
According to Viktor Nagy, country manager of IMMOFINANZ Hungary, the office market is not growing indefinitely, but with a sophisticated service palette, an office-building operator can be successful in the long term. We talked about rent levels, myhive and the overall market.
Mr. Hubert Abt managing director of Property Systems says, that the one who constantly is concerned about how long the business is going, shouldn’t start an enterprise. We also discussed the limits of growth, the transformation from Ltd. to a listed company and what makes design passionate. The starting point of the conversation is that a new center of NEW WORK Offices just opened, which is also the company's first location at Buda side.
The 20 € rent fee is unrealistic, but the current economic cycle will continue in the next two years – says Mr. Robert Snow, chairman of the GTC Hungary Real Estate Development Ltd.
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